Visitor Analytics

Visitor Analytics helps you track how people interact with your workplace: who's visiting, when they arrive, how often, and why. With clear, visual insights, your team can make smarter decisions around staffing, security, compliance, and space planning.

What You'll See in the Visitor Analytics Dashboard

At the top of the dashboard, five summary tiles give you an instant snapshot of activity for the selected filters:

• Total Check-ins — The overall number of visitor check-ins.
• Unique Visitors — The number of distinct individuals who visited.
• Pre-Registration Rate — The share of visits that were pre-registered ahead of time.
• Walk-in Rate — The share of visits from walk-ins without prior registration.
• Off-Hours Check-ins — The share of check-ins that happened outside business hours.

Below these tiles, your data is organized into a few focused sections, each built to surface a different kind of pattern.

Key Sections in Visitor Analytics

Location Overview

• Visitors By Location — A donut chart showing the total visits across your locations, with a searchable list ranking each location by volume. Useful for comparing activity between sites.
• Visitors By Type — A bar chart grouping visitors by type, such as guests, contractors, vendors, and patients, so you can see who's coming in and why.
  
  

Visitor Traffic

• Checked-in Visitors — Tracks the total number of check-ins over the selected timeframe, giving you a simple read on traffic and footfall trends.
• Total Visits by Location — A weekly heatmap breaking down visit volume by location, with darker cells indicating busier periods.
  
  

Visitor Composition

• Visitor Type Breakdown — Compares visitor types against each other over time, so shifts in who's visiting are easy to spot.
• Pre-registered vs Walk-in — Shows how many visitors were pre-registered versus those who arrived without prior registration, helping you assess your sign-in process and plan ahead.
  
   

Compliance & Documents

• Visits by Document Status — Tracks which visits had required documents signed versus still pending, useful for flagging compliance gaps.
• Within vs Off-Business Hours — Compares visitor activity during business hours against after-hours, helping surface potential security concerns or policy needs.
  
   

Behavioral Insights

• Top 10 Hosts by Visits — Lists the employees who hosted the most visitors, useful for understanding department-level activity or planning front desk support.
• Visitors Per Hour / Day of Week — A heatmap showing exactly when visitors arrive throughout the week, so you can spot peak times and plan staffing or front-desk coverage accordingly.
  
   

Monthly Trend

• Visits Per Month By Location — A 12-month heatmap of visitor volume across all your locations, so seasonal patterns are easy to spot at a glance. This section always reflects your full account, regardless of any filters applied elsewhere on the dashboard.
  
  

Exploring Your Charts

Hover over any point on a chart to see the exact figures behind it. Select the expand icon in the top-right corner of a chart to open an enlarged view, and from there, select the print icon to print it or save it as a PDF.

Filters You Can Use

To make the dashboard more relevant to what you're looking for, apply any of the following filters:

• Location — View data across All Locations, or focus on a single site. If your organization only has one location, it's shown by default.
• Time Range — Choose Today, Yesterday, Last 7D, Last 30D, Last 3M, Last 6M, Last 1Y, or set a Custom range.
• Time Breakdown — Switch between Daily, Weekly, or Monthly groupings for finer or broader granularity.

Within individual charts, you'll also find contextual controls, such as searching for a specific location in the Total Visits by Location table, or sorting location heatmaps by total, peak, or name.

Troubleshooting

Why does the Monthly Trend section not change when I apply a filter?
Monthly Trend always reflects your full account across a 12-month view. Unlike other sections, it doesn't respond to Location, Time Range, or Time Breakdown filters, so seasonal patterns stay consistent regardless of what you're filtering elsewhere on the page.

Why is my Pre-Registration Rate lower than expected?
Check that your Time Range and Location filters match the period and site you're evaluating. A low rate can also reflect visits logged directly at the front desk rather than through pre-registration, which the Pre-registered vs Walk-in chart can help confirm.

Why can't I find a specific location in the Total Visits by Location list?
Use the search field within the widget to filter the list directly. If the location still doesn't appear, confirm it's active and has recorded visits within the selected Time Range.

Note: Analytics is included on every Visitly plan — Starter, Business, and Enterprise. Business and Enterprise plans also unlock Advanced Analytics, with deeper insights and additional filtering options. For a full comparison, see our pricing page.

Need help? Contact the Visitly support team at support@visitly.io